CONCEPT MFS SEP. ’17

MUNICH FABRIC START F/W 18/19 - DYSIGN

With ten different trend themes being presented for F/W 18/19, we designed the ADDITIONALS trend foyer as ten individual trim worlds. Each theme was showcased on large display walls. These were the concepts:

// KIDULTS

For the first theme KIDULTS, we wanted the visitors to explore the season’s key items in a playful way. Therefore, we installed a brick-like set up with little boxes as sample displays, which perfectly echoed the theme’s happiness of colors.

// BOHEMIAN TRAPPERS

For BOHEMIAN TRAPPERS, we designed the set up in a traditional, yet modern look and installed a trophy wall showcasing natural materials combined with decadent and dandy-like items.

// LIBERATION

LIBERATION was all about questioning standards and hearing individual opinions on human rights, political issues or the general world situation so we aimed for a strong statement with an eye-catching tape installation and display cubes covered with steel boxes.

// FUTURISTS

To emphasize the trend story about the future of clothing and innovative qualities & materials, we conceived a pivotable mirror installation for the FUTURISTS.

// SIMPLICITY

SIMPLICITY was key while planning this theme’s trim world. We decided for a clearly structured display with simplified shapes and clarified colors to add a soft touch of minimalism.

// TWIN PEAK

For TWIN PEAKS, we aimed for a surrealistic and gloomy atmosphere, so we installed framed moss displays with indirect lighting to set the whole mood showcasing mystic & vintage-inspired trims.

// OFFLINE

OFFLINE was all about escaping from the virtual world. We chose wooden display boards showcasing natural materials and soft qualities. In addition to this, we installed analog telephone receivers where the visitors could listen to some calming messages and refuel with new strength. A little gimmick was the embroidery machine where the visitors could grab a nice embroidered key ring.

// FEMALE POWER

The focus of the FEMALE POWER’s installation was a large video wall streaming snippets about political demonstrations and women’s marches. Related to the whole topic, we set up cubes with messages about emancipation 2.0.

// SENSUAL

For the light and SENSUAL effect in this theme world, we chose for a curtain gently wrapped with beautiful tapes and ribbons. The moodboard behind, which is showing the selected trend pieces, can be slightly seen through the curtain. The visitor is invited to enter the SENSUAL room.

// DESIGN FETISHISTS

DESIGN FETISHISTS provoked for dysfunctional forms so we built up a deconstructed wall which seemed to mutate. It was a perfect platform for showcasing trims in arbitrary forms and shapes with a intentional design accident character.

Photographer Munich Fabric Start

Trend Design Briefing by Q’RATEUR

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