MUNICH FABRIC START S/S 21 - THRIVABILITY
Optimism for the future! The trend theme of trims and accessories for Spring/Summer ’21 was focused on recycled, sustainable and reused materials, highlighting new manufacturing and equipment technologies. All these aspects could be experienced through the transparency and openness within the clearly structured trend presentation in the foyer of ADDITIONALS HALLS at the MUNICH FABRIC START.
We chose wood as the main display surface as it always creates warmth and takes up the idea of sustainability. Our intention was to create the right balance between colors, information, trends and sustainability.
As an eye-catcher, we set up a large wall installation with colorful quotes which accentuated the season’s trend direction.
We wanted to put the focus on the transfer of knowledge and know-how as one of the main success factors for a conscious use of resources and product development. Not with a raised finger but with optimism. In this way, new values and paths shall be depicted, which calls for a change in entrepreneurial thinking.