MUNICH FABRIC START S/S 19 - PROCESSING MY REALITIES
To showcase S/S 19’s extensive trend pieces in the Additionals foyer, we aimed for a simplified set up of the 10 trend themes. The idea was to design the area with an exhibition-style character combined with a photo gallery. So we decided to keep the display space quite clean while playing with colors and light effects. The tile look of the display formations in the middle of the area complemented this whole look while the individual themes were characterized by its colors and attributes. For the photo gallery, we initiated a special shooting where we chose a top selection of trend samples which were treated like jewelry pieces inspired by magazine editorials. As another highlight, we installed a holographic photo wall as a backdrop where the visitors could take selfies.