Design Studio


SO [zo:] ADV  –  GUSH [gʌʃ] SUBST no pl

What does SO | GUSH stand for? Well, the answer is simple. It is first of all a combination of our names Susanne & Olivia. The SO functions as an enhancement as well for GUSH, which stands for our way of working. Imagine shaking a bottle of sparkling wine and open it – that’s GUSHING.

We started our business in 2014 as a multidisciplinary design studio with the intention to support suppliers in the textile industry with creative concepts. Due to our experience throughout the years at brands like Hugo Boss, Tommy Hilfiger, Dorothee Schumacher or Zalon by Zalando, we figured that a lot suppliers do have the right knowledge in all technical aspects but are in some cases missing the aesthetic part, which plays a significant role when it comes to selling. So with a strong focus on design, we wanted to support them with trend papers including color concepts, customized capsule collections for specific clients or presentation cards/books as a display for fairs. As we’ve been working on the client’s side before, we know exactly what the client is expecting from a supplier. Throughout our work, we enlarged our services not only to the trim industry.

What We Do


We develop creative solutions for any kind of project related to Fashion, Textile, Design or Brand Development.


We are arranging and composing a whole setting around your product to enhance its beauty and add additional value to it, which can be applied for fairs, shootings or retail purposes.


We are providing inspirational trend & mood boards for your design process which include seasonal trend research and market future insights.


We accompany you on your way from branding to labelling and work out a customized & tailor-made design solution.


Every design process starts with a story and a related mood. Based on the current and upcoming streams and tendencies, we compound your individual and customized trend paper.


We help you to create an eye-catching packaging for your products. This includes the choice of materials and forms as well as colors, fonts and prints.